Essay upon Marketing Job on Tea Brands in Bangladesh

Executive Brief summary:

The tea market of Bangladesh keeps growing rapidly. Tea sales have increased within the last years with all the number of tea stalls supplying sit down solutions. Most of the peoples of Bangladesh have recognized tea since an affordable stimulating beverage. We certainly have surveyed distinct stores of Dhaka in order to create a new tea company for the consumers exploring on the current tea brands. After researching the market we found know about the present tea designs of Bangladesh. Each of our research led us to the top five tea brands of tea. They are as follows Ispahani Mirzapur, Lipton Taaza, Tetley, Finlay & HRC. They started to be the top five tea brands because of their top quality, cost effectiveness & good web marketing strategy. Most of them started as overseas brands, great they create and market locally. We all analyzed the current tea brands in the market for their particular composition, features, forms & product amounts. Then we tried to expose the prices strategies of our rivals. The area, promotions & advertisements overview came afterwards & as a result we obtained a very good concept of the tea product line.

After all the research, we started building our own model of tea " Real Tea” by analyzing all the obtained data. We are exerting 3 new flavours of tea as mint, lemon & ginger along with regular dark-colored tea. All of us plan to vary from our key competitors, because they don't present flavored tea. Our key concern will be on prices, promotion t & building relationship while using consumers. We now have chosen people of all age & society as our clients, but flavored tea will mainly focus towards young people. We will likely try to stick to product line filling & skimming pricing a little bit as we want to accomplish extensive distribution & perform main promotions in most accessible groups. It is essential for all of us to gain revenue as well as building a good customer relationship. Each of our promotional actions will be intense but it will be of an mental level. We will try to portray the fact that we every can do good for the society, for ex – through recyclable paper packaging. Shortly after establishing our name brand in the market we all will trigger for energetic pricing depending on the sales. Consequently after the delivery of our online marketing strategy it will be possible to launch our product available in the market. Our company will always be open to ideas and change depending strictly about customer demands and opinions.

Purpose and Introduction:

Tea is a classic beverage made out of stepping the processed leaves or pals into normal water. It also refers to the perfumed beverage prepared from the embryon of tea leaves with hot or perhaps boiling water. After water, tea is mostly called beverage in the world. It has a warm, slightly unhealthy, astringent flavour which many enjoy. A lot of people of Bangladesh drink tea as a refreshment drink, nevertheless a day it has become a behavior of many. The various tea businesses of Bangladesh are trying to pioneer new ideas to capture lenders mind. Some of the tea firms in the include succeeded recording the brains of the consumers while others are busy to establish their manufacturer on individuals heart. The majority of the companies possess strong determination& follow excellent marketing strategy. A lot of the companies are examined by their industry growth rate & fairly market share. Although there is not much big difference between the tea of different companies but the corporations try to differentiate from one another targeting a certain group. Since several of the individuals are heath mindful being aware of that different corporations try exclusive methods to please people assuring the more expensive of tea. Another concern of buying the tea is based on pricing. In such a case pricing strategy is needed terribly. While researching on the prices strategy we all found that some businesses are using market skimming although some relay upon market penetration. Companies also try to declare their products will be unique off their rivals. Companies try to record...



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