Korra Dance wear Group you Essay

KORRA DACEWEAR

BU362 Building and Controlling Products

Section C

Group 1

Gursahej Brar

Thomas Fox

Mingwei Sun

Sihong Yan

February 22nd 2015

Table of contents

Executive Summary...................................................................................................................................... a couple of Problem/Opportunity.................................................................................................................................. three or more Internal Analysis.......................................................................................................................................... 4 External Analysis.......................................................................................................................................... five Competitive Research.................................................................................................................................... 5 Customer Analysis....................................................................................................................................... 6 Decision Requirements and Alternatives.............................................................................................................. 7 Advice......................................................................................................................................... 8 Setup Plan.................................................................................................................................... almost eight Appendix..................................................................................................................................................... 13

1

Professional Summary

The master and the designer of Heiliges buch des islam Dancewear, Karolina Swietnoiowska wants to15325 develop a thorough marketing want to generate 1000 dollar to $2000 in month to month revenue simply by January 2014. Currently, we need to examine 3 aspects of their very own prospective marketing plan, the distribution method, product line expansion, and advertising options produce appropriate decisions. Korra Dancewear currently includes a weak financial position due to a decreased volume of product sales in its earlier 3-year of operations. Although she is experienced and committed to designing grooving clothes, your woman does not possess much promoting experience and is also lacking economical support. In order to increase her overall income, Korra Dance wear should promote their business and try to build brand recognition. The market pertaining to the dance wear industry is apparently growing. We now have completed a thorough consumer research and made the decision that we will certainly target " competitive dancers”. We have picked this marketplace because it is substantial, profitable, identifiable, reachable, and responsive. You will find three primary direct rivals Ainsliewear, Mondor, and Bloch. We have identified Ainsliewear because our most serious competition since they concentrate on the same target market as us. Mondor and Block can also be important competitors, but neither of them concentrates exclusively in our target audience. To better take on our competition we have chosen to position ourselves based on product attributes. To be able to achieve her marketing goals, we selected company popularity, sales influence, product top quality effects and competitive response as the decision standards. We suggest that the company embark on promotional activities and sell their products in boutique dancewear retailers. This plan is going to focus on competitive dancers in the GTA since our marketplace and disperse our items through the two retail stores plus the company website. We do not recommend outsourcing development to Cina. The risk of quality issues affecting our reputation is too substantial. We also do not advise extending the present product line to children since it will take additional time and lead to higher costs to design the prototypes and still have them ready for sale. Regarding promotional activities, we think the ultimate way to...



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