Harley Davidson, Inc. Composition

Harley-Davidson, Inc. - 2009

Case Remarks Prepared by: Doctor Mernoush Banton

Case Authors: Carol Pope and Joanne Mack

A. Case Fuzy

Harley-Davidson, Inc. (www.harley-davidson.com) is known as a comprehensive proper management circumstance that includes you can actually calendar January 31, 2008 financial claims, competitor data and more. The situation time establishing is the 12 months 2009. Adequate internal and external data are provided to allow students to judge current strategies and suggest a three-year strategic arrange for the company. Headquartered in Milwaukee, wisconsin, WI, Harley-Davidson, Inc. is usually traded on the New York Stock Exchange below ticker sign HOG.

W. Vision Declaration (Actual)

Harley-Davidson is a great action-oriented, intercontinental company, an innovator in its dedication to consistently improve their mutually helpful relationships with stakeholders (customers, suppliers, personnel, shareholders, govt, and society). Harley-Davidson feels the key to success is always to balance stakeholders' interests throughout the empowerment of most employees to pay attention to value-added activities.

Vision Assertion (Proposed)

We would like to make your bike ride a secure and a lifetime experience.

C. Mission Statement (Actual)

We fulfill dreams through the experiences of motorcycling, by providing to motorcyclists and also to the general public an expanding line of motorcycles, brand name products and services in selected market segments.

Quest Statement (Proposed)

Harley-Davidson can be committed to rendering the highest quality products and financial services to men and women globally (1, 3). The Harley name means customer satisfaction (7) and we want all Harley davidson customers to relay their very own satisfaction for all motorcycle dreamers. Harley-Davidson uses advanced technology to create the superior motorcycles (4). Our beliefs is to perform business with utmost sincerity while portion our clients, employees, and shareholders (6). We prefer the hard work of the employees (9). We force excellence though our Harley-Davidson bar and shield brand and the Harley Owners Group (HOG) (7). We carry on and do each of our part in supporting most environmental laws in every region we do business (8). Harley-Davidson intends to be committed and determined.

1 ) Customer

2 . Products or services

several. Markets

four. Technology

a few. Concern pertaining to survival, profitability, growth

6. Philosophy

7. Self-concept

eight. Concern for public graphic

9. Concern for employees

G. External Taxation

CPM – Competitive Account Matrix

|В |Harley-Davidson |Honda |Yamaha | |Critical Accomplishment Factors |Weight |Rating |Weighted Score|Rating |Weighted Score|Rating |Weighted Score| |Advertising |0. 08 |4 |0. 32 |2 |0. sixteen |3 |0. 24 | |Top Managing |0. 05 |2 |0. 10 |2 |0. twelve |3 |0. 15 | |Customer Service |0. 10 |4 |0. 40 |3 |0. 40 |2 |0. 20 | |Technological Improvements |0. 09 |3 |0. 27 |1 |0. 2009 |2 |0. 18 | |International Marketplace Sales |0. 07 |3 |0. 21 |4 |0. 28 |2 |0. 18 | |Global Expansion |0. 06 |2 |0. 12 |4 |0. 24 |3 |0. 18 | |Financial Position |0. 07 |2 |0. 14 |4 |0. 28 |3 |0. twenty one | |Customer Loyalty |0. 11 |4 |0. forty-four |3 |0. 33 |2 |0. 22 | |Market...



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