MASTER OF MANAGING
UNIVERSITY OF GADJAH MADA
Online marketing strategy
For Digital Music Division
within the opportunity of Indonesian music industry
| | | | |Course |: |Marketing Supervision | |Lecturer |: |Prof. Dr . Basu Swastha Dharmmesta, MBA.
Submitted Simply by:
Music industry has grown to a fresh level, digital distribution. Compared to conventional circulation, digital circulation is much more powerful and useful, for musician, record packaging and customers. However , in Indonesia, the machine hasn't support such happening. Only band back develop (RBT) is the only digital business that grows swiftly. But digital distribution is not merely RBT. To back up this system even more comprehensive, musicians, record product labels, government and customers has to be involved. It has to be done to maintain the Indonesian music industry. Keywords: music, music industry, digital music division, musician, record label, RBT
Music has long been a part of someones life. For a few people, music is a method to express all their mind and feelings. With or without expression of word within a song, nonetheless we can feel the emotion of the song, whether it be expressing like, joy and happiness or full of anger, sadness, heart-breaking and melancholic feelings. While other people listen to music just to entertain themselves. The beauty of melodies and harmonies within a song put comfort in our ear percussion and delight in our cardiovascular system. Our foot jolts and our fingertips flick following the beat from the music. Whilst our lips humming what, following the words of the tune of the tracks, as if we are the performer him or herself. That is how music affecting the everyday life. The word music is derived from Greek expression, " mousikeвЂќ, means the art of Muses. Day job is one of the 9 ancient empress in Ancient greek language mythology who have inspires learning and artistry (Wikipedia, 2009). Other classification, music can be (1) a creative art form using melodious and enlightening combination of notes, (2) regulations of this, (3) composition with this art (Collins Concise Book and Collection of synonyms, 1994). Via those explanations, we can determine that music is usually an art form whose medium is sound with its elements вЂ“ melody, a harmonious relationship, rhythm, " cadence ", dynamics and sometimes with words вЂ“ composed into a form of song. Long ago, people enjoy music simply by listening to radio stations or to a cassette. Performers record their very own album in a cassette and widely sent out. Radio train station could transmission their tracks and guests can enjoy it from home, car or other areas. People also can listen to their exclusive musicians' music by buying the cassette. Obviously people can also copy the songs from the cassette, although that would be against the law. Nowadays, The newest technology happen to be CDs and MP3 data files, makes it smaller sized and easy to gather. We can get a CD вЂ“ generally contains 15 to 20 music вЂ“ and listen to this in a COMPACT DISC player or by using laptop. But AUDIO files may be included higher than a hundred tracks in a DISC. That's mainly because MP3 documents has smaller sized file size and able to be placed in a Mp3player, cell phone possibly computer and laptops. Persons don't often buy the songs they want. Because of small-size data file and easy to transfer, persons can talk about songs between friends. Simply copy-paste via computer to computer using flash drive or DISC, sending by cell phone to cell phone through Bluetooth or infrared, or even from pc to cellphone or vice versa. There are also websites that provide people that access it to listen to music, purchase music (albums or songs) and posting music. This sort of activity is usually described as digital distribution, which...